3 Reasons Why Graphic Design is Important in Social Media Marketing
Graphic design and visual storytelling is becoming more and more prevalent with the widespread adoption of social media. According to John Maeda, design partner at Kleiner Perkins Caufield & Byers,
Top companies are leading with design. Others that aren’t willing to invest in design, because they think it can’t be measured or tied to ROI, will fall behind. Business as usual is no longer good enough. Mature industries that have focused on more, better and faster now need to adjust their thinking to include design as a key value differentiator.
1) Professionalism. At first, when people see the social channels of a small business, they instantly judge its professionalism based on appearance. If the images are clear, the photos well lit and the text clean then a business appears professional. Similarly, it helps to have a logo and a website that is easy to identify and memorable as well. Since a business may only have one chance to make a first impression, then good graphic design is important to the positive representation of a company’s brand. Link
2) Uniqueness. High quality graphic design visually represents how and why a particular business is unique. On social media, great visual design creates a positive image of a company’s products, service offerings and brand personality. From great photographic compositions to amazing motion graphics and videos- it makes a difference. As a result, businesses need to clearly establish their unique selling point so that customers can distinguish them from the competition. Link
3) Visibility. Consistent use of good design creates brand recognition and allows a company’s social posts to stand out from the noise. An enormous amount of new content flows into social media daily. A brand needs excellent graphic design to catch the eye of the customer and stand out. Because many people have short attention spans and don’t like to read, they like to glance at, rather than read content. Text is likely to be skimmed whereas good visual design gets noticed. In addition, great visual imagery is more often shared, commented on and otherwise engaged with. Link
Finally
While graphic design is important to social media marketing, it also needs to be fun, inspiring and informative. Giving up quality in favour of price is never a good idea. Because the impact of poor quality vs. high quality content is now something we can measure for its impact. Contact us today to find out how to get started with social media marketing for your business.
